About Joe Santoro, Founder
Joe Santoro is an entrepreneur and philanthropist who is also devoted to his family and fellow Americans. Joe created the Santoro Education Lifeskills Foundation (SELF) with a sincere passion for helping people become their best selves.
Through the span of his career and while growing his businesses, Joe interacted and dealt with many different types of people across various cultures and positions. From those daily interactions, Joe learned what personal and interpersonal skills people need to become their best selves. He also quickly realized that the sooner these skills are learned in a person's life, the better a person will be, and they will then be equipped to win the biggest game -- LIFE!
He found these skills had a name: Emotional Intelligence, or social/emotional skills, but he prefers to call them essential personal life skills.
Today, Joe continues to use his skillsets and business accomplishments through this foundation to promote essential personal life skills education for ALL children, which should begin with quality early learning for every child, when those skills begin to develop, and extend through grades K-12 as a routine part of school curriculum for every student in our nation.
Through a collaboration with universities and other organizations that deal with essential personal life skills, Joe also produced 90 tips for coping with life in difficult and stressful times. These tips are also included on this website under the PROGRAMS page above.
Alive2Thrive Program
Joe funded the creation of the Alive2Thrive curriculum, which gives students, parents, teachers, and mentors a comprehensive online essential personal life skills program that is free and available to anyone. He strongly believes that essential personal life skills training should be mandated and taught as a stand-alone subject in all schools from K-12.
How to Use This Site
This website is a free common-sense approach to help ALL people become their best selves and win the biggest game: LIFE.
We advocate for and provide a simple means of avoiding or treating some life issues that stem from the lack of essential ersonal life skills, and the journey starts with the first step.
Please click on the PROGRAMS page at the top of this and all the other pages for a peek at all of the free resources this site offers, which range from a full essential personal life skills curriculum program called Alive2Thrive to individual short “sayings”.
This site is not intended as a replacement for professional medical care for physical or mental health problems, which should be addressed by a licensed professional.