About Joe Santoro, Founder

Joe pic social media

Joe Santoro is an entrepreneur and philanthropist who is also devoted to his family and fellow Americans. Joe created the Santoro Education Lifeskills Foundation (SELF) with a sincere passion for helping people become their best selves. 

Throughout his career building businesses, Joe worked with people from diverse backgrounds, cultures, and roles. Through these interactions, he identified the personal and interpersonal skills essential for people to reach their full potential. He quickly recognized that the earlier in life these skills are learned, the better prepared a person is to win the biggest game -- life.

He found these skills had a name: Emotional Intelligence, or social/emotional skills, but he prefers to call them essential personal life skills.

Today, Joe continues to use his skillsets and business accomplishments through this foundation to promote essential personal life skills education for ALL children, which should begin with quality early learning for every child when those skills begin to develop, and extend through grades K-12 as a routine part of school curriculum for every student in our nation.

Through a collaboration with universities and other organizations that deal with essential personal life skills, Joe also helped produce 90 tips for coping with life in difficult and stressful times. These tips are also included on CHOOSELOVE TO THRIVE tab of the WE EDUCATE page above.

Alive2Thrive Program

Joe funded the creation of the Alive2Thrive curriculum, which gives students, parents, teachers, and mentors a comprehensive online essential personal life skills program that is free and available to anyone. He strongly believes that essential personal life skills training should be mandated and taught as a stand-alone subject in all schools from K-12.

How to Use This Site

This website is a free common-sense approach to help ALL people become their best selves and win the biggest game: LIFE.

We advocate for and provide a simple means of avoiding or treating some life issues that stem from the lack of essential ersonal life skills, and the journey starts with the first step.

Please click on the WE EDUCATE page at the top of this and all the other pages for a peek at all of the free resources this site offers, which range from a full essential personal life skills curriculum program called Alive2Thrive to individual short “sayings”.

This site is not intended as a replacement for professional medical care for physical or mental health problems, which should be addressed by a licensed professional.